For more than 30 years, Scott Farace has defined brand-building and the customer experience for companies of all sizes, at virtually every stage of the business life cycle, and across multiple industry sectors. Scott comes to the Celero Commerce team with deep experience building financial services and financial technology brands ranging from Chase Paymentech to Bank of America, Capital One, MasterCard, Allstate, and Northwestern Mutual.
Prior to joining Celero, Scott worked as a partner and head of strategy at several marketing and advertising firms, most recently with S-Squared Creative, an agency with offices in Dallas, Chicago, and San Diego. In addition to a deep roster of financial brands, Scott has led groundbreaking work for retailers (Albertson’s, Dicks Sporting Goods), packaged goods manufacturers (Keebler, Frito-Lay, Nabisco, Coca-Cola), technology concerns (Dell, AT&T, Metro PCS, Compaq), auto manufacturers (BMW, Chevrolet, Ford, General Motors), and shipping (UPS).
Scott is also known as a major proponent of cause marketing, with a consistent track record of lending his services to major charities to promote their brands and increase fundraising. To date, Scott has led initiatives with the American Heart Association, the American Cancer Society, the Muscular Dystrophy Association, the fund to create the World War II Memorial, the Children’s Miracle Network, and the Last Well.
Scott Farace earned a Bachelor’s degree in Business Administration from the University of Richmond and a Master’s degree in Marketing from Georgia State University.