Scott Farace

Chief Marketing Officer

With over 30 years of experience, Scott Farace has been at the forefront of brand-building and customer experience across diverse industries, from financial services to retail, technology, and beyond. He has worked with some of the world’s most recognized brands, including Chase Paymentech, Bank of America, Capital One, MasterCard, Allstate, and Northwestern Mutual, driving innovation in both marketing strategy and execution.

Before joining Celero, Scott served as a partner and head of strategy at multiple marketing and advertising firms. He has led transformative campaigns for global brands such as Albertson’s, Dick’s Sporting Goods, Frito-Lay, Coca-Cola, Dell, BMW, and UPS. His work spans industries, with notable success in financial technology, retail, consumer goods, automotive, and telecommunications.

A passionate advocate for cause marketing, Scott has dedicated his expertise to promoting charitable organizations and supporting fundraising efforts. His efforts have benefited renowned causes such as the American Heart Association, American Cancer Society, Muscular Dystrophy Association, and the Children’s Miracle Network, among others.

Scott holds a Bachelor’s in Business Administration from the University of Richmond’s Robins School of Business and a Master’s in Marketing from Georgia State University.