Community banks have long been trusted for their personal, relationship-first approach to banking. In today’s digital environment, that personal touch can go even further when paired with powerful insights from payment data.
Through Celero’s customizable partner programs for financial institutions, community banks can provide cutting-edge payment solutions to their merchant customers and the ability to unlock insights that help businesses grow.
Payment Data: A Valuable Asset for Relationship-Driven Banks
Every transaction processed by a business generates valuable data. From preferred payment methods and transaction frequency to customer behavior patterns, payment data offers a window into what’s working, what’s not, and where opportunities lie.
For community banks, helping merchant customers tap into this data offers an exciting opportunity. Rather than simply providing payment technology, banks can become strategic advisors, helping their commercial clients understand their customer base more clearly and make smarter business decisions.
How Payment Data Drives Personalization
With Celero’s business intelligence tools like CeleroBI®, banks can empower merchants to analyze their payment activity in real time. This includes:
- Identifying preferred payment methods to ensure the business accepts the options customers use most often.
- Understanding customer spending habits, which can influence product offerings, pricing strategies, and marketing campaigns.
- Tracking peak purchase times, enabling smarter staffing and operational planning.
Armed with this information, community banks can recommend a tailored suite of fintech solutions that align with each business’s unique customer behavior and growth goals.
Deliver More Than Just Payments, Deliver Strategy
Through Celero’s Streamline® payment solution, Connect® Gateway, and access to 5,000+ SaaS tools, community banks can offer a diverse range of options to their merchant clients. But payment processing is just the start.
Using data gathered through these platforms, banks can personalize their approach and recommend tools like mobile POS systems, virtual terminals, or gift card and loyalty programs, all based on the actual needs of the merchant, not guesswork.
This kind of value-added service not only strengthens commercial relationships but positions the bank as an indispensable partner in the business’s growth journey.
Help Your Merchants and Your Bank Grow Smarter
Many community banks assume that the kind of advanced analytics and fintech tools used by big banks is out of reach. But with Celero’s partner programs, that’s no longer the case.
Celero empowers community banks to bring enterprise-level fintech solutions and real-time analytics to their small business customers. It’s a chance to offer smarter, more personalized banking relationships.
Ready to deliver more value to your merchants? Contact us today to learn how you can use payment data to personalize services and grow your financial institution.