The way consumers pay for goods and services is changing fast. One of the most significant shifts in recent years has been the rise of contactless payments, a method that offers speed, convenience, and safety at checkout.
For small and mid-sized businesses (SMBs), embracing this technology is becoming essential.
What Are Contactless Payments?
Contactless payments allow customers to make transactions by simply tapping their card or mobile device on a payment terminal equipped with near-field communication (NFC) technology. These payments are typically processed within seconds and don’t require swiping, inserting, or entering a PIN for smaller amounts.
Customers can use:
- Contactless credit and debit cards
- Mobile wallets like Apple Pay, Google Pay, and Samsung Pay
- Wearables such as smartwatches with payment capabilities
Why Are Contactless Payments So Popular?
Several factors have contributed to the rapid growth of contactless payments. Health and hygiene concerns during the COVID-19 pandemic increased the demand for low-touch or no-touch payment options.
The speed and convenience make the checkout experience smoother, which helps reduce wait times and improve customer satisfaction. Plus, security is enhanced through tokenization, which protects sensitive payment data.
In fact, according to recent industry data, more than 50% of in-person transactions globally are now made using contactless methods, and that number is still growing.
Why SMBs Should Pay Attention
For SMBs, adapting to consumer payment preferences is a crucial part of staying competitive. If your business doesn’t accept contactless payments, you risk losing customers who expect fast, seamless checkout options.
Contactless payments improve the customer experience with faster transactions. They boost your business efficiency by speeding up lines and reducing staff handling of payment devices.
Businesses benefit from enhanced security with advanced encryption and reduced exposure to physical card data while staying current with the digital-first expectations of today’s shoppers.
How Celero Can Help You Go Contactless
At Celero, we specialize in helping small and mid-sized businesses modernize their payment processing systems with affordable, bundled solutions designed for ease, security, and scalability. Our contactless payment solutions enable you to accept tap-to-pay cards, mobile wallets, and NFC wearables, giving your customers the flexibility they want.
Here’s how Celero supports your transition to contactless payments:
- Advanced POS systems with NFC technology built in
- Mobile and on-the-go options for businesses that operate outside of traditional retail settings
- Dedicated support from U.S. based in-house specialists for smooth onboarding and training
- Security and compliance features that protect your business and your customers
- Customizable, scalable solutions that grow with your business needs
The shift toward contactless is more than a trend. It’s a long-term change in consumer behavior. Now is the time to future-proof your business with modern, secure, and flexible payment options.
Ready to go contactless?
Let Celero help you create a simple, secure payment experience that keeps your customers coming back. Contact us today to get started.