5 Tips for Success in the Lawncare & Landscape Industry

a lawnmower on the grass

Your lawn is one of the first things people notice when visiting your home. For many Americans, having a lush, green, well-landscaped yard is absolutely essential to creating that “dream house.” In this article, we’ll take a look at five success tips that can help your business stand out in this ever-popular industry.

1. Create an Online Presence

In 2021, people need to be able to find your business online. These days, it’s the first place most of us look when in need of a service. You want to be sure that anyone in your area who searches for “landscapers near me” will see your business pop up. Even if you do great business through word-of-mouth and have survived with a minimal presence online (or none at all), putting time and effort into building your online presence will attract new clients who wouldn’t have heard of your company otherwise. In addition, your website and social media channels present a great opportunity to build your brand. Utilize them as a place where clients can get to know not just what you do, but who you are. What are your values as a business? How can clients expect to be treated? Are there past clients who can attest to this using testimonials? Your online presence should build your brand, and vice versa.

2. Invest in Eco-Friendly Equipment & Practices

Environmental responsibility weighs heavily on the modern consumer’s mind, especially when deciding which company to hire for a big, ongoing project. Clients want to feel like they’re making the best decision for themselves and for the environment. Investing in greener practices doesn’t mean going solar overnight; simply making incremental changes over time demonstrates a clear commitment to the environment. For example, you could go paperless as a company by switching to a mobile field service management software like RazorSync; replace old vehicles with more fuel-efficient ones; or purchase office supplies made from recycled materials. There are a variety of ways, big and small, to show your client base that you care about the environment as much as they do.

3. Hire the Right People

If you’ve taken the time to build a great business, you want to ensure that field workers, who serve as the face of that business, are embodying the values and practices that make it great. You could have the most efficient and expensive equipment in the world, but one unkind field employee will still lead to bad client reviews. Seek friendly, motivated, strong-minded individuals whose vision for the business matches up with your own. Employees, too, will appreciate your efforts to create a positive company culture. You’ll enjoy a greater sense of shared commitment and comradery when you’re hiring the right people for your business.

4. Learn from Others

Smart companies know the importance of staying on top of trends and current best practices. Even if you know you’re the best of the best, never stop learning! Your training should be an ongoing process throughout the life of your business. Check out trade association meetings or manufacturer’s training events. Network with other landscapers in your area to hone your skills and see what local clients are demanding. You can learn a lot from the competition, whether it’s a new field technique or a better way to manage things at the office.

5. Enlist the Help of Field Service Management Software

Field service management software like RazorSync makes the hardest parts of running your business – like managing field workers and processing customer payments – seamless. From GPS tracking to automatic billing to QuickBooks integration, RazorSync provides everything you need to run your lawncare and landscape business like a well-oiled machine. Invoice clients in seconds, right on the job site; track field workers via GPS in real time; and cut down substantially on paperwork. Visit https://www.razorsync.com/ to request a free live demo.