The Four Ps of Working at Celero

Scott Farace headshot

Somebody recently asked me what I love about working at Celero, and I thought of an answer much as you’d expect a veteran marketer to give.  Anyone and everyone in the marketing world has accepted the basic foundation of the profession as the “Four Ps.”  The concept that balancing price, product, promotion, and placement is the secret to managing your marketing mix has been marketing canon since 1960, and it’s just as relevant today.

For anyone interested in knowing what working at Celero is like, I’d like to advance that we have our own Four Ps.  The first P for me is People.  From our CEO down to our newest employee, everybody brings something special to work every day. Everyone here is committed to building a high-performance culture, where we set new standards for customer-centered innovation and our commitment to be a high-tech, high touch company. We are a diverse group of women and men, people fresh out of school and industry veterans with decades of experience, from all sorts of socio-economic backgrounds, and as my colleague Abigail Lucier has so eloquently noted, we take that diversity and unify with our sense of purpose to make our company great.

My second P is Productivity.  Our people are driven, and I love working with people who are determined to be successful and are willing to live by daily measurements of success. Those measurements could put a bad P—pressure—on us at times, but at our company, we have a highly collaborative culture. We have big goals, but only because our customers and partners have big needs to fill. At Celero, we want to become the household name for small and midsized merchants looking to grow quickly and sustainably, which is a monumental challenge as we enter year two of our existence. But here’s the rub, and it’s good: You never feel like you’re in it alone, because this team always has your back. We succeed together, and we sometimes fail together, but in all things, we produce together.

The third P of working at Celero is Passion.  We have people who seriously love what they do. We have multiple people at every level of the company who have been working in payments and fintech for decades, and they act like it’s their first day on the job. They love making a difference in the success stories of our small and medium-sized business customers.  They love making our various partner financial institutions more effective for their merchants as well. This passion isn’t just palpable at our offices across the country, it’s also contagious, and it drives you to give your best, too.  

Perhaps most exciting is our fourth P, Possibilities. A driving ethos of our team at Celero is to never accept that we’ve “arrived.” When you’re in the business of technology and working to solve problems for customers, applications and challenges will continue to evolve. Being arrogant about our success will be the first element of our failure, so we are committed to being humble and go about our work each day creating possibilities for the future, for our partners, our merchants, and our people.

I’m sure others could come up with their own ways of expressing why they love working at Celero, but the Four Ps work for me!