For small to mid-sized businesses, customer loyalty is an essential revenue driver. At Celero, we understand how powerful a well-structured loyalty program can be in helping merchants retain customers and expand their reach.
One of the most underrated strategies in loyalty marketing? Using rewards to encourage cross-selling and introduce customers to new products.
Why Loyalty Programs Matter More Than Ever
Traditional loyalty programs focus on rewarding customers for repeat purchases. That’s a solid start, but forward-thinking businesses also leverage these programs to shape buying behavior and promote product discovery.
When used strategically, loyalty rewards can do more than just keep customers coming back – they can nudge repeat buyers toward trying something new.
How to Use Rewards to Encourage Product Exploration
Introducing new products or services can be challenging, especially when customers have strong preferences or buying habits. Loyalty incentives help reduce that friction. By offering new items as redeemable rewards, businesses create a low-risk opportunity for customers to explore what else they offer. Over time, this can lead to more diverse purchasing behavior and increased average ticket size.
Here are three ways to maximize your loyalty program to boost product discovery:
1. Offer Item-Specific Rewards
Itemized rewards are a great entry point for encouraging customers to try new things. For example, if you’ve recently launched a new beverage or accessory item, offer it as a free or discounted reward. When customers try and like something they wouldn’t normally purchase, you increase the chances of future add-on sales.
2. Double Down on Bonus Points During Product Launches
Encourage more adventurous purchasing with limited-time double-point promotions for new products. When you reward customers with extra loyalty points for stepping out of their usual buying pattern, you give them a reason to explore and revisit. You can pair these promotions with in-store signage or digital alerts through email or text campaigns to raise awareness.
3. Use Promotions to Showcase New Products
Leverage your customer database to send targeted, image-rich promotions that highlight new arrivals. A well-timed promotion that includes a discount or exclusive offer tied to your loyalty program can entice both new and returning customers to give your latest product a try.
Rewards that Go Beyond Points
At Celero Commerce, we believe in offering high-tech, high-touch solutions that empower merchants to get more from every transaction. Loyalty programs are just one piece of a larger strategy that helps businesses compete more effectively, retain valuable customers, and accelerate growth.
Ready to Elevate Your Loyalty Program?
Let’s talk about how Celero can help you build smarter loyalty solutions that drive results. Contact us today to learn more.