Posts tagged digital marketing
Small Business Marketing 101: Differentiate Your Brand

For small business owners just beginning their marketing journey, setting your company’s brand apart should be the number-one priority. In nearly three decades of strategic marketing for businesses and nonprofits of various sizes, I’ve seen day-in and day-out the importance of developing a unique and consistent brand message to connect authentically with audiences. A strong brand can drive growth and it starts with determining your business’ point of difference.

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